Significant increase in accommodation activity but slightly less than in the previous month
- February 2015
15 April 2015
Hotel establishments recorded approximately 2.2 million overnight stays in February 2015, the equivalent to a year-on-year increase of 11.2% (+13.4% in January). The internal market increased by 18.5% (+17.8% in January) and the external markets by 8.1% (+11.2% in the previous month).
The average stay (2.57 nights) changed slightly, while the net bed occupancy rate (29.5%) increased by 2.3 p.p.
Revenue also increased (+12.5% in total revenue and +15.4% in revenue from accommodation), less than in the previous month (+18.1% and +17.9%). RevPAR was EUR 19.6 (+12.4%).
This outcome mirrors the ongoing overall growth trend, more so since the 2nd quarter 2014, reinforced by a calendar effect associated to the Carnival festivities, which took place in March 2014 while in 2015 it was celebrated in the month of February, and close to the S. Valentine’s day, which led to promotional campaigns primarily aimed at the internal market.