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Easter prompted an acceleration in tourist activity
Tourism activity
Easter prompted an acceleration in tourist activity - March 2024
14 May 2024

Summary

In March 2024, the tourist accommodation sector accounted for 2.3 million guests (+12.2%) and 5.7 million overnight stays (+12.8%), amounting to EUR 405.8 million in total revenue (+20.1%) and EUR 303.3 million in revenue from accommodation (+21.1%).

The average revenue per available room (RevPAR) stood at EUR 50.1 (+15.2%) and the average daily rate (ADR) amounted to EUR 96.9 (+11.7%). The ADR reached its highest value in Grande Lisboa (EUR 129.5) and RA Madeira (EUR 97.1). 

In March, the municipality of Lisboa concentrated 23.2% of all overnight stays (11.4% of the total number of residents’ overnight stays and 27.9% of overnights spent by non-residents). Among the municipalities with the largest number of overnight stays in March, Lagoa and Portimão stood out with the most significant growths, +45.6% and +19.8%, respectively.

In the 1st quarter of 2024, the number of overnight stays totalled 13.5 million, reflecting a growth of 7.1% (+3.9% concerning residents and +8.7% regarding non-residents), corresponding to increases of 15.0% in total revenue and 15.2% in revenue from accommodation.

Considering all means of accommodation (tourist accommodation establishments, camping and holiday camps, and youth hostels), there were 2.4 million guests and 6.1 million overnight stays in March, corresponding to increases of 12.2% and 12.9%, respectively. The number of overnight stays spent by residents increased by 10.9% and those spent by non-residents grew by 13.8%.

These results were influenced by the moving structure of the calendar, i.e., the effect of the holiday period associated with Easter, which this year was spread between March and April, whereas last year it was concentrated only in April.


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