In 2025, the number of non-resident tourist arrivals in Portugal is estimated to have continued to slow, reaching 29.9 million, reflecting a 3.3% increase compared with 2024 (+9.3% in the previous year). The Spanish market retained its leading position among the inbound markets, despite a 0.6% decline, accounting for a 23.8% share. The UK market (11.9% of the total) also retained its position as the second-largest inbound market and was the only one of the three main inbound markets for international tourists to record growth (+1.9%). This was followed by the French market (10.9% of the total), which fell by 2.9%.
The overall tourist accommodation establishments recorded 34.8 million guests, who accounted for 89.7 million overnight stays in 2025, representing increases of 2.2% and 1.6%, respectively. The domestic market accounted for 32.9% of overnight stays in 2025, totalling 29.5 million, an increase of 3.5% on the previous year. External markets accounted for 60.2 million overnight stays, reflecting annual growth of 0.6%.
In 2025, the number of overnight stays by non-residents exceeded that of residents in 70 municipalities. Among the 25 municipalities where overnight stays by non-residents accounted for more than 75% of the total, 10 were located in RA Madeira, 7 in Algarve, 5 in RA Açores, 2 in Norte, and 1 in Grande Lisboa.
Overnight stays by non-residents accounted for 67.1% of all overnight stays across the overall tourist accommodation establishments in 2025. Last year was, since 2013, one of the years with the highest reliance on external markets, surpassed only in 2017 and 2024, when these markets accounted for 67.8% and 67.7% of the total, respectively. Compared with 2024, dependence on external markets, measured by the share of overnight stays, decreased by 0.6 p.p..
The seasonality rate fell to 36.4%, reaching its lowest level since 2013. This indicator was higher amongst residents (40.4%) than amongst non-residents (34.4%), despite decreasing in both.
Tourist trips taken by residents totalled 26.0 million, up by 13.7%, driven by growth in both domestic trips, which rose 14.0% from the previous year to 22.2 million, and trips abroad, which increased by 12.5% to 3.9 million in 2025.
In 2025, average expenditure per tourist per trip fell by 4.2% from the previous year, standing at EUR 265.1. For domestic trips, residents spent an average of EUR 171.6 per tourist/trip, 2.9% less than in 2024. For trips abroad, average expenditure per tourist/trip fell by 4.8% in 2025, reaching EUR 803.2.
See the Publication
