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Tourism activity continued to grow in the first month of 2026, albeit slowing down
Tourism activity
Flash Estimate
Tourism activity continued to grow in the first month of 2026, albeit slowing down - January 2026
27 February 2026

Summary

In January 2026, the tourist accommodation sector accounted for 1.7 million guests (+3.8%) and 3.7 million overnight stays (+2.0%), resulting in EUR 276.8 million in total revenue and EUR 199.5 million in revenue from accommodation, both growing by 5.6%.

The increase in overnight stays was driven by positive contributions from both residents and non-residents, although at different growth rates. Overnight stays spent by residents rose by 4.7% (+6.0% in December) to 1.3 million, while those by non-residents increased by 0.7% (+1.2% in December) to 2.4 million.

Among the top 10 inbound markets for overnight stays in January, the Canadian stood out again with the largest increase (+12.5%), while the largest decline was observed in the French (-8.3%).

In this month, the revenue per available room (RevPAR) was EUR 33.8 (+1.3%) and the average daily rate (ADR) amounted to EUR 92.1 (+3.4%).


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