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 Proportion of enterprises with 10 and more persons employed (NACE Rev. 2 B to H, J, K, M, Q) with marketing innovation activities (2010 - %)
Characteristic Description
Name Proportion of enterprises with 10 and more persons employed (NACE Rev. 2 B to H, J, K, M, Q) with marketing innovation activities (2010 - %) by Geographic localization (NUTS - 2002) and Type of implemented innovation; Biennial
Regularity Biennial
Source MCTES/GPEARI, Innovation community survey
First available period 2008 - 2010
Last available period 2008 - 2010
Dimensions
  • Data reference period
  • Geographic localization (NUTS - 2002)
  • Type of implemented innovation
Concepts
  • REFERENCE PERIOD:  The length of time for which data are collected, e.g. a specific day, month or year.
  • INOVAÇÃO DE MARKETING:  Implementação de um novo conceito ou estratégia de marketing que difere significativamente dos métodos de marketing existentes na empresa e que não foi usado anteriormente. São consideradas as alterações significativas no design ou na embalagem do produto, na distribuição de produtos, na promoção de produtos ou na política de preços. Deve excluir as alterações sazonais, regulares ou outras de rotina nos métodos de marketing.
  • ENTERPRISE:  Legal entity (natural or legal person) that is an organisational unit producing goods or services, which benefits from a certain degree of autonomy in decision-making, especially for the allocation of its current resources. An enterprise carries out one or more activities at one or more locations.
Measure unit (symbol) Percentage (%)
Power of 10  0
Observations
Last update date 07/12/2012


information presented in 14/5/2024