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Data reference period (1) Type of advertising mediaSale of advertising media (€) of Enterprises by Type of advertising media; Annual (2)
Geographic localization (Portugal)
PT: Portugal
€ (thousands)
2022T: Total898 251
1: Print media22 055
2: Television384 404
3: Radio46 390
4: Internet226 940
5: Events14 455
6: Outdoors121 559
7: Other services82 448
2021T: Total882 163
1: Print media27 435
2: Television386 802
3: Radio45 369
4: Internet203 180
5: Events7 675
6: Outdoors106 901
7: Other services104 801
2020T: Total757 974
1: Print media32 788
2: Television314 180
3: Radio47 338
4: Internet178 910
5: Events7 014
6: Outdoors93 190
7: Other services84 554
2019T: Total903 793
1: Print media42 656
2: Television359 559
3: Radio61 510
4: Internet182 005
5: Events7 193
6: Outdoors100 350
7: Other services150 520
2018T: Total897 524
1: Print media46 306
2: Television413 648
3: Radio52 312
4: Internet154 067
5: Events7 836
6: Outdoors98 152
7: Other services125 203
Sale of advertising media (€) of Enterprises by Type of advertising media; Annual - Statistics Portugal, Business services survey
Note(s):
(1) For the 2012 period we proceeded to an update of the data according to the final version of SCIE.
(2) Still in the scope of the implementation of ESA 2010 in National Accounts, and the need to distinguish Holdings from Head-offices we proceeded to an update of business statistics. These changes had an immediate impact on the delimitation of the business sector, thus in order to increase consistency with National Accounts, it was conducted a revision of business statistics for the period 2008-2015, only in the business sector where these enterprises are classified, i.e. in Section M of NACE Rev.2 - Professional, Scientific and Technical Activities. The 2008 and 2009 data are made available by the first time, according to ESA 2010. The 2014 data was also revised in Section L of NACE Rev.2 - Real estate activities, following the updating of the information of a large company.
Data for 2019 has been rectified.
A company from Section G - Wholesale and retail trade; repair of motor vehicles and motorcycles was reclassified for Section C - Manufacturing industries, in the Área Metropolitana de Lisboa region and "Large" dimension.

This data last updated:december 18, 2023